JEEWIN is made to be the essential partner for athletes. It is the world’s 1st line of cosmetics dedicated to sports, meeting the needs before, during and after exercise by offering at the same time : suncare, massage oils, action products and skincare. The brand is aimed at women, men and children, for summer and winter sports, whether at sea, in the mountains or in the city. Respectful of people and the environment, it is recommended by professional athletes all around the world.
The founder, Blandine, was born in the 1980s in the working-class neighbourhoods of Paris‘s. At this time, Internet did not exist and children played in the streets, practised urban sports and sometimes had the chance to go to summer camp to discover the snow or the ocean.
After obtaining a degree in chemical engineering in 2003, this lover of extreme sports and travel learned the trade of cosmetics from her father, himself manufacturer and cosmetologist.
At the age of 25, Blandine’s desire for adventure intensified and she left for a year-long backpacking trip around the world. She took part in a wide range of sporting activities in each country she visited. And the idea for JEEWIN emerged…
She realised that no cosmetics brand in the world was entirely designed, dedicated and adapted to extreme sports. As entrepreneur and self-taught, Blandine decided to remedy this and launched her innovative concept of “technical sports care”.
With the support of her athlete friends, who tested and provided feedback, she developed her brand, her own formulas, her packaging and made them manufactured by the family factory.
Finally, a cosmetic brand truly dedicated to athletes! With products that are fully adapted to their lifestyle and respectful of their environment. Efficient, practical and stylish, these products have always been developed with athletes and recommended by their communities.
The TECARE brand, launched in 2007, became JEEWIN in 2010 to expand internationally.
A selection of television and pres releases that have featured JEEWIN.
JEEWIN participates in numerous trade shows and public events, both in the cosmetics and sports sectors.
